The monetisation of physical store spaces through retail media networks is gaining momentum. However, with the impending cessation of third-party cookies in Chrome by Google, Source Fashion believes concerns about consumer data privacy are likely to rise.īrands employing generative AI will need to establish clear data policies, communicate transparently with consumers, and potentially label AI-powered tools to maintain trust and compliance. The human touch will remain vital in evaluating sensory aspects and practical feasibility in retail.ĪI’s role extends to enhancing the customer shopping experience, exemplified by Walmart‘s AI-powered search tools where customers can get personalised product recommendations from or ask questions. While AI-designed products become more prevalent, they will remain a complementary tool, aiding human creativity and ideation. Its in-house AI is trained on historical data and metrics for materials, allowing the brand’s designers to provide specifications and generate numerous design options. AIĪI is expected to continue its dominance in retail conversations, especially in product development.īrands such as J’evar use AI to speed up the custom jewellery design process. The sourcing event predicts that retailers will prioritise the “experiential” retail store that functions like a traditional store with a small experience added on over traditional store setups. Source Fashion names Netflix‘s plans to integrate retail, dining, and live experiences related to its content as an example. The rise of unconscious shopping demands tailored content and experiences that resonate with discovery for instance brands can explore innovative community spaces to facilitate these shared discoveries for consumers.
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